Sojo Alex, Senior Associate


Sojo’s background spans over 15 years in the higher education hospitality industry. She is highly experienced in branding, marketing and strategic planning for complex foodservice programs.  Sojo leads the firm’s market research activities and provides comprehensive support for the firm’s strategic planning work.

Primary focus:  Market research, program review and assessment, and master planning

Has presented to:  The National Association of College and University Food Services

Has published writing in: Food Management magazine, On-Campus Hospitality magazine

Chosen as:  The 2019 NACUFS National Conference Task Force, Member-at-large

Featured projects:

  • University of Wisconsin, Milwaukee

  • Gettysburg College

  • Boston University

  • University of Toledo

  • University of Toronto


Sojo is a people person and exceptionally perceptive in identifying customer needs and delivering solutions that exceed expectations. She makes us laugh, keeps us young, and has an amazing ability to make friends wherever she goes. However, she loses all these qualities when playing a mean, competitive game of table tennis.